I feel like I’m stumbling in the dark. Is that common among entrepreneurs? I don’t know.
Updates: 1 more YouTube subscriber – that makes 10. I’m in the double-digits now, folks. Watch out, world.
I started a podcast a few months ago (or rather, I set up a podcast, but never published any episodes). The problem was that I couldn’t figure out how to use the “same content” on my videos on my podcasts. The main reason is that I wasn’t planning my videos, and some of them were 5 minutes long while others are 20 minutes long. I wanted to use the same audio track from my videos on my podcast, and just cut in an intro.
So this strategy didn’t work at all, and I didn’t feel good about it. I’ve always heard that we can get stuck in “in the box thinking” and I think that this happened to me. The solution to my problem is very obvious. What I should do is plan the podcast FIRST. And then just develop my video around the audio track that I’ve already made. That way, I can still use the same content. I don’t know why it took me months to come up with this.
My plan is to try to stand out in a slightly less crowded channel. I don’t think there are as many podcasters in my industry as there are YouTubers, so I am going to try this strategy out for 6 months and kind of reevaluate where I am at the end of that time.
The schedule will be just one video and one podcast per week, but I’ll be aiming for 10-20 minutes.
I am also going to simplify my product offering. I don’t think I’m ready to offer a “tier” as was suggested to me. So I am going to see if things improve (i.e. a first sale is made) if I simplify my sales page a bit.
I might run a Facebook ad for my course, too, just to see how that works out. I might do that in a few weeks – I probably should, in fact. If anything, it would be a good way to practice copywriting and also test my sales page for effectiveness.